For decades, Hollywood created professionally written and produced entertainment for the square box known as TV and the widescreen Movie Theater Screen.
Only recently did social media create short-form vertical content, but boy has it become ubiquitous.
Today, those worlds are converging, because, in today's world, the best screen is the one people carry everywhere.
The phone is already one of the most important entertainment screens in the world.
People watch it vertically, throughout the day, and increasingly expect stories to meet them there.
Micro-vertical series have already proven that audiences will watch scripted, serialized entertainment in one and two-minute episodes.
The early success of the format has largely been built around romance, melodrama, powerful cliffhangers and extremely efficient production.
That model works.
It proved the market.
But I believe it also opened the door to something much bigger.
What Happens When Filmmakers Embrace the Format?
Why can't a vertical…
LENDZ
